Risks, Resilience, and Results: The Bold Startup Challenging Africa’s Broken Food Supply Chain

This article in The Leader Report shares some of the real challenges we’ve faced building an essential food supply business in Ghana and how we’ve managed to keep going. There were moments it felt impossible, but today we are fully operational, with regular orders moving and more in process.

We are not a charity and we are not a quick fix to the food crisis. We are building a stable, long-term solution that is growing stronger in the face of adversity.

Thank you for your continued support.

Adversity doesn’t stop a mission. It forges it.

A feature in CEO Times profiles Jasminica’s innovative approach to overcoming financial barriers in West Africa’s rice supply chain. By offering flexible payment terms and building trust through local partnerships, our model is redefining how institutions access essential foods. Learn more about how we’re making rice more reachable—especially when financial systems slow the flow. 

USA News shines a spotlight on the hidden financial barriers that make delivering reliable food supplies difficult in West Africa. The advance is Jasminica’s flexible payment model—tailored to meet institutionally delayed funding cycles—which enables ministries, schools, and distributors to access essential foods more affordably and sustain supply, even amid financial constraints. With over 500 metric tons delivered and thousands in transit, our model is showing how thoughtful finance can bridge access gaps where it matters most.